Creating Engaging Learning Experiences

eLearning • Instructional Design • Multimedia • Social Media

 

Around The Track Again: A Runner’s Tale

A showcase of my storytelling experience with DS106.

 

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Biography

 

 

I am an instructional designer based out of Grand Rapids, MI, where I work at X-Rite Pantone, a leader in color technology. I began at X-Rite by growing their eLearning platform to more than 50,000 customers worldwide. I am now the Global Technical Marketing and Sales Engagement Manager, focusing on new and innovative ways of engaging customers.

I have a Bachelor of Science in Graphic Communications from Western Michigan University. I am now working on completing my Master of Arts at the University of Colorado Denver in Information & Learning Technologies, with a focus on instructional design and adult learning. I’m passionate about multimedia and making learning interactive!

 

 

 

Skills

Adobe Creative Cloud

Adobe Creative Cloud

Familiarity with After Effects, Audition, Dreamweaver, Illustrator, InDesign, Photoshop, and Premiere.

eLearning

eLearning

Well-versed in creating software simulations and adding interactivity. Expertise in Adobe Captivate.

Coding

Coding

Basic knowledge of HTML5 and CSS. Experience working with PHP on Windows Server 2012.

Platforms

Platforms

Extensive background using Moodle and WordPress, including administration and customization.

Technical Marketing

Technical Marketing

Sales guides, manuals, quick start guides, and white papers.

Social Media

Social Media

Analytics, marketing strategy, and providing technical support.

ELEARNING PHILOSOPHY

ENGAGE THE LEARNER
If I'm not interested in the content I'm creating, then the leaner won't be either. I use tools such as software simulations, games, and quizzes to help reinforce content. I find visuals and interactivity far more effective than plain text.
DESIGN FOR UNDERSTANDING
I've developed content for learners of all skill levels from production workers to management. When writing scripts, It's important to know my audience and keep content clear and concise so anyone can understand it. I avoid using jargon since many courses that I've worked on have been translated to other languages.
MEASURE RESULTS
I never consider a course 100% complete; I always continue to evaluate quiz results and survey feedback to make any needed course improvements. If learners keep missing the same questions, then either the question or the content needs to be adjusted. It learners aren't completing a course, it's important to understand why.
Global Technical Marketing & Sales Engagement Manager

Global Technical Marketing & Sales Engagement Manager

July 2018 – Present | Grand Rapids, MI

  • Manage global onboarding sales program for training new associates.
  • Produce marketing videos focused on acquiring new customers.
  • Organize and facilitate sales and educational customer webinars.
  • Write sales guides and white papers for new products and technical topics.
Project Leader / Color Services Analyst

Project Leader / Color Services Analyst

February 2011 – July 2018 | Grand Rapids, MI

  • Supported the launch of Moodle-based eLearning site and grew it to more than 50,000 customers worldwide.
  • Worked with subject matter experts to develop and produce training for new products and services.
  • Ensured technical execution of service offerings including device measurements, on demand print production, and portal administration.
  • Developed educational content for social media channels.
Printing Internship

Printing Internship

| Tucson, AZ

  • Worked in all departments of a print shop including digital, graphics/prepress, pressroom, estimating, & business.
  • Performed preflighting and prepress functions including typesetting, layout, and color separations.
  • Worked on a six-color Heidelberg Speedmaster SM 74 press.
IT Support Specialist & Lab Assistant

IT Support Specialist & Lab Assistant

| Kalamazoo, M

  • IT Support Specialist for the College of Arts & Sciences:
    • Assisted instructors with the use of classroom technology.
    • Maintained and developed the College of Arts & Sciences Technology website.
    • Created and maintained instructor wikis containing student resources.
  • Office/Lab Assistant for the Department of Chemical & Paper Engineering:
    • Designed a new brochure for the Graphics & Printing Science program aimed at recruiting prospective students.
    • Created fliers and posters for events and instructional purposes.
    • Assisted students with projects in computer lab and print lab. 

My Work

  • Design
  • eLearning
  • Multimedia
  • Research
  • Websites

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