Robert Grotans - Professional Website

Biography

I am an instructional designer based out of Grand Rapids, MI where I work at X-Rite Pantone, a leader in color technology. I began at X-Rite by growing their eLearning platform to more than 50,000 customers worldwide. I am now the Global Technical Marketing and Sales Engagement Manager, focusing on new and innovative ways of educating X-Rite’s customers on products and services.

I have a Bachelor of Science in Graphic Communications from Western Michigan University and I’m finishing my Master of Arts at the University of Colorado Denver in Information & Learning Technologies, with a focus on instructional design and adult learning.

This site is a place for me to share my academic and professional work. I’m extremely passionate about multimedia and making learning interactive. As an instructional designer, I spend a lot of time exploring new skills and staying up to date on industry trends through my personal learning networks such as Reddit (r/InstructionalDesign). When I’m not designing learning experiences I enjoy photography and building computers. Feel free to connect with me on social!

Philosophy

ENGAGE THE LEARNER

If I’m not interested in the content I’m creating, then the leaner won’t be either. I use tools such as software simulations, games, and quizzes to help reinforce content. I find visuals and interactivity far more effective than plain text.

DESIGN FOR UNDERSTANDING

I’ve developed content for learners of all skill levels, from the production floor to management. When writing scripts, It’s important to empathize with my audience and keep content clear and concise so anyone can understand it.

MEASURE RESULTS

I never consider a course 100% complete; I always continue to evaluate quiz results and survey feedback to make any needed course improvements. If learners keep missing the same questions, then either the question or the content needs to be adjusted. It learners aren’t completing a course, it’s important to understand why.

Skills

Adobe Creative Cloud

After Effects, Audition, Dreamweaver, Illustrator, InDesign, Photoshop, and Premiere.

eLearning

Well-versed in creating software simulations and adding interactivity. Expertise in Adobe Captivate.

Web

Basic knowledge of HTML5 and CSS. Experience working with databases and PHP. IT background working with Window Server and administering WordPress and Moodle (LMS).

Technology

Comfortable exploring and learning new tools. Industry experience developing training around brand new software and hardware solutions.

Technical Marketing

Sales guides, manuals, quick start guides, white papers, and webinars.

Social Media

Analytics, marketing strategy, and technical support.

Experience

September 2008 – December 2010 | Kalamazoo, M

IT Support Specialist for the College of Arts & Sciences:
- Assisted instructors with the use of classroom technology.
- Maintained and developed the College of Arts & Sciences Technology website.
- Created and maintained instructor wikis containing student resources.
Office/Lab Assistant for the Department of Chemical & Paper Engineering:
- Designed a new brochure for the Graphics & Printing Science program aimed at recruiting prospective students.
- Created fliers and posters for events and instructional purposes.
- Assisted students with projects in computer lab and print lab.