Creating Engaging Learning Experiences

eLearning • Instructional Design • Multimedia • Social Media

 

Around The Track Again: A Runner’s Tale

A showcase of my storytelling experience with DS106.

 

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Biography

 

 

I am an instructional designer based out of Grand Rapids, MI, where I work at X-Rite Pantone, a leader in color technology. I began at X-Rite by growing their eLearning platform to more than 50,000 customers worldwide. I am now the Global Technical Marketing and Sales Engagement Manager, focusing on new and innovative ways of engaging customers.

I have a Bachelor of Science in Graphic Communications from Western Michigan University. I am now working on completing my Master of Arts at the University of Colorado Denver in Information & Learning Technologies, with a focus on instructional design and adult learning. I’m passionate about multimedia and making learning interactive!

 

 

 

Skills

Adobe Creative Cloud

Adobe Creative Cloud

Familiarity with After Effects, Audition, Dreamweaver, Illustrator, InDesign, Photoshop, and Premiere.

eLearning

eLearning

Well-versed in creating software simulations and adding interactivity. Expertise in Adobe Captivate.

Coding

Coding

Basic knowledge of HTML5 and CSS. Experience working with PHP on Windows Server 2012.

Platforms

Platforms

Extensive background using Moodle and WordPress, including administration and customization.

Technical Marketing

Technical Marketing

Sales guides, manuals, quick start guides, and white papers.

Social Media

Social Media

Analytics, marketing strategy, and providing technical support.

ELEARNING PHILOSOPHY

ENGAGE THE LEARNER
If I'm not interested in the content I'm creating, then the leaner won't be either. I use tools such as software simulations, games, and quizzes to help reinforce content. I find visuals and interactivity far more effective than plain text.
DESIGN FOR UNDERSTANDING
I've developed content for learners of all skill levels from production workers to management. When writing scripts, It's important to know my audience and keep content clear and concise so anyone can understand it. I avoid using jargon since many courses that I've worked on have been translated to other languages.
MEASURE RESULTS
I never consider a course 100% complete; I always continue to evaluate quiz results and survey feedback to make any needed course improvements. If learners keep missing the same questions, then either the question or the content needs to be adjusted. It learners aren't completing a course, it's important to understand why.

Experience

Download Resume (PDF)

Global Technical Marketing & Sales Engagement Manager

Global Technical Marketing & Sales Engagement Manager

July 2018 – Present | Grand Rapids, MI

  • Produce marketing videos aimed at educating customers on products and solutions
  • Organize and facilitate webinars focused on new customer leads
  • Develop new global sales on boarding program
  • Write sales guides for new products and educational white papers
Project Leader / Color Services Analyst

Project Leader / Color Services Analyst

February 2011 – July 2018 | Grand Rapids, MI

  • Ensured proper execution of all service offerings including measurements, on demand prints, and portal administration
  • Collaborate with cross-functional teams to productize and deliver new service offerings
  • Manage and maintain global Color Services eLearning site used by more than 50,000 customers
  • Develop eLearning courses and in the box training for new products and services
Printing Internship

Printing Internship

– | Tucson, AZ

  • Worked in all departments of a print shop including digital, prepress, pressroom, fulfillment, and sales
  • Operated a Canon imagePRESS C7000VP and Canon imageRUNNER 110
  • Performed preflighting functions including page layouts, typesetting, and color separations
  • Worked on a six color offset printing press
IT Support Specialist & Lab Assistant

IT Support Specialist & Lab Assistant

– | Kalamazoo, M

  • IT Support Specialist for the College of Arts & Sciences:
    • Maintained and developed CAS technology website
    • Deployed instructor wikis containing classroom resources
    • Updated and maintained Macs and PCs across campus
  • Office/Lab Assistant for the Department of Chemical & Paper Engineering:
    • Designed promotional materials for events and instructional purposes
    • Lead operator on Canon imagePRESS C1+
    • Assisted students with projects in computer and print labs

My Work

  • Design
  • eLearning
  • Multimedia
  • Research
  • Websites

Professional Reflections

Journey Map – Learning Solution

July 5, 2018

Journey Map – Learning Solution

When developing a learning solution, understanding the end goal and objectives are critical components. The following journey map lays out the journey for a potential food education program.
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Redesigned Course Homepage

June 22, 2018

Redesigned Course Homepage

In this exercise, I took this boring eLearning course home page and livened it up to make it more interesting. I used Photoshop to create my layout along with free photos from Pexels (great resource). Since this is a redesigned homepage, I removed 99% of text since I thou...
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Enhancing Professional Learning Through Video Game Roleplay

May 4, 2018

Enhancing Professional Learning Through Video Game Roleplay

With a younger generation entering the workforce, expectations for workplace training programs are rapidly changing. According to Gallup, 87% of millennials said career development is important when considering a potential job.
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