This explainer video begins by introducing the concept of “color miscommunication” and provides an example of how it affects the target audience, which is the textiles industry. It goes on to present a solution to this problem and it explains in clear detail how the solution works.

I collaborated closely with a marketing manager on this project according to the script they wrote. We iterated on it a few times to make sure it felt and flowed correctly. I created the animation in Adobe After Effects. I used an external talent to have the voice narration performed.